One of the autumn’s most eagerly awaited events brought a colourful splash of style with the staging of the third Sands Macao Fashion Week (SMFW19).
Guests at the integrated resorts were in for a treat as the event showcased many leading luxury and lifestyle brands at Sands Shoppes Macao through fashion parades and pop-up events for the industry and public to enjoy.
David Sylvester, executive vice-president of global retail, Las Vegas Sands Corp, said: “We are extremely pleased to partner with Balmain as our lead fashion brand for this year’s Sands Macao Fashion Week, celebrating the essence of Balmain couture for the first time in the important Macao market.”
The celebrated event kicked off with a bang at a gala night on October 17, where over 100 VIP guests, celebrities, media and industry influencers such as Chinese artist Jane Zhang, Taiwanese actor Jiro Wang, Chinese boy band ONER, actress Li Meng and singer Jeffrey Tung graced the black carpet at The Venetian Macao.
The lobby area and ground floor were transformed into an amazing hall where a long dining table seated guests to a five-course dinner. Black candles, tasteful floral displays and gorgeous tableware accented the exclusive event. Attendees were entertained by an eerily beautiful but fabulously executed contemporary dance routine that used the stage at the end of the hall as well as parts of the long dining table at the stage, leaving its audience spellbound.
In attendance were government officials Zhu Hong, deputy director-general of the economic affairs department, at the Liaison Office of the Central People’s Government in the Macao Special Administrative Region; Maria Helena de Senna Fernandes, director of the Macao Government Tourism Office; Paulo Martins Chan, director of the Gaming Inspection and Coordination Bureau, and Dr Shuen Ka Hung, director-general of the Macau Productivity and Technology Transfer Center. They were joined by Chiara Scaglia, managing director, Asia-Pacific sales & marketing, at Balmain; Dr Wilfred Wong, president, Sands China Ltd., and David Sylvester.
The show opened with an immersive video of Balmain’s campaign featuring Cara Delevingne and a welcome message by Olivier Rousteing, the fashion house’s creative director. “Our founder, Pierre Balmain, has left us with an incredible and uniquely rich heritage,” he said. “My team and I constantly find ourselves amazed by the creative genius we discover as we research the house’s extensive archives.
I’m pleased that we have the opportunity to share a bit of that singular beauty, as well as help underline how Balmain’s couture origins inspire each and every one of our many collections.”
Arches along the hall then revealed models draped in exclusive couture pieces by Balmain. Shimmering sequins and out-of-this-world embroidered pieces graced the makeshift runway as models criss-crossed the table, showcasing the magnificent collection. The gorgeous creations were then put on display at The Venetian Macao until SMFW19’s end on October 23.
The opening Walk on Water show was staged across the Grand Canal at Shoppes at Venetian on October 18. The Canal was dubbed “The Summer Garden” and transformed into a serene meadow worthy of a Monet painting. The runway was terraformed into a grassy path and a fauna of wisteria vines was draped on pillars that doubled as display board with LED screens, rendering everything functional yet aesthetic.
Public events opened with the 2020 spring/summer ready-to-wear collection by talented Macao fashion duo ALo Lo and Rainie Choi from their label Auralo Arte. Wonderfully textured pieces in creamy off white and duck egg blue matched the romantic ambience of the Walk on Water show. The rest of the week saw group fashion shows at Shoppes at Venetian’s Grand Canal and Shoppes at Parisian’s Avenue des Champs-Élysées, featuring the latest looks and trends of the season from brands such as Calzedonia, Evisu, Guess and Tumi.
Visitors to the integrated resort could also take part in Sands Shoppes Macao exclusive pop-ups, offers and discounts. At Harper’s BAZAAR Hong Kong’s “BAZAAR X SMFW Bespoke Lipstick” stand, guests could experiment by mixing their own bespoke colour lipstick. Cosmopolitan Hong Kong and Sands Shoppes Macao collaborated on a “Design Your Own Tote” pop-up where customers could choose from an array of fun patterns and even custom their own name or message on a tailor-made bag.