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Front Row
Sands Style / Interviews & Features

Front Row

To celebrate the opening of Shoppes at Parisian in September, The Parisian Macao’s Avenue des Champs Elysees was transformed into a glamorous runway for the inaugural Front Row event.

In partnership with IMG, the City of Light-themed retail space hosted three days of fashion festivities, beginning with an exclusive catwalk show that presented crystal-inspired looks from Swarovski and was opened by one of the world’s top models and former face of Marc Jacobs Xiao Wen. More than 200 guests, including key influencers from across the region, international media, celebrities and other VIPs, enjoyed the stylish soiree and were also treated to a limited-edition makeup bag designed by fashion illustrator Kerrie Hess, whose work has been featured in Vogue, Tatler and Harper’s Bazaar.

The festivities continued with runway shows from top brands such as Maje, Karen Millen, Marciano by Guess, Sandro, Cerruti 1881 and Styleworx, as well as numerous in-store offers and promotions.